Combining two of the best things! Great way to raise awareness!
In 2012, worried by the plight of the rhinos and spurred on by their shared passion for wine, Paula Sher and Charise Matthews came up with an eco-saving brand: Rhino Wines SA. It combines delicious wines with a donation to help protect the rhinos.
Paula and Charise approached Excelsior Estate and asked to work with us. Simultaneously, they approached TRAFFIC – The Wildlife Trade Monitoring Network, a joint programme of ICUN and WWF and the wine was launched end-November 2013.
Rhino poaching is at an all-time high in South Africa; 553 rhinos have been killed since January this year for their horns. That’s a huge and worrying escalation up from 13 unnecessary rhino deaths in 2007. The hardest hit has been Kruger National Park where 296 rhinos were poached in 2012. High demand for rhino horn from Asia, in particular Viet Nam, is considered to be the driving force leading to…
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